A shiny 1965 Tradewind Airstream trailer put Wes Hurt's "Hey Cupcake!" bakery on the map.
Located in Austin, Texas, the dessert stand specializes in, you guessed it, cupcakes.
The 30-year old Hurt told me that he has always been attracted to the classic/sleek look of Airstream trailers and that when it came time to putting the icing on his bakery concept, he knew that an Airstream - with its funky, retro vibe - would be the perfect fit.
Hurt, a self described entrepreneur, also figured the overhead would be substantially less than a storefront and that the Airstream would generate an extra buzz around the new business.
If the results of my Google search is a barometer, he definitely achieved the latter. continue reading... »